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Age-Protective Brightening Serum

30ml /1.05 fl. oz.

“brightening serum”, “hydrating”, “pores minimizing”, “must-have morning serum”
Regular price
$85.00
Regular price
Sale price
$85.00
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  • Formulated and Made in the USA

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Highly concentrated active Age-Protective Brightening Serum goes beyond typical skin care routines to hydrate, fight the appearance of wrinkles and help create tighter looking skin.

Just two drops of Serum penetrate skin deeply, delivering our proprietary Brightening Serum formula.

Natural Alp Rose and Centella Asiatica extracts and proven ingredients help soothe the skin.

RO-ICE+™, Not Water

Instead of relying on water like many other brands, we harness the power of our exclusive ingredient base, RO-ICE+™, as the primary blending agent in our products.

  • Preserving our essential resource, water, this formulation aligns with the skin's natural pH level, preventing the dryness associated with conventional water-based products.
  • Packed with potent ingredients, it offers superior skin care compared to diluted alternatives.
  • Matches with skin’s natural feel, avoiding the dryness from regular water cleansers.
  • Has strong ingredients for better skin care than watered-down options.

Ice Plant Extract

Delivers intense moisture and combats environmental damage with antioxidants.

Aloe Vera

Provides deep hydration, speeds up skin healing, and soothes with its nutrient-rich formula.

Rose Water

Balances skin's pH for a natural, healthy state.

How to Use
Full List of Ingredients

Rosa Damascena Flower Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Water, C13-15 Alkane, Caprylic/Capric Triglyceride, Propanediol, Tetrahexyldecyl Ascorbate, Hydroxyethyl Acrylate/ Sodium Acryloyldimethyl Taurate Copolymer, Rhododendron Ferrugineum Leaf Cell Culture Extract, Sodium Hyaluronate, Mesembryanthemum Crystallinum (Ice Plant) Extract, Saccharomyces/Rice Ferment Filtrate, Tocopherol, Camellia Sinensis (Green Tea) Leaf Extract, Centella Asiatica (Gotu Kola) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Polygonum Cuspidatum (Japanese Knotweed) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Scutellaria Baicalensis (Baikal Skullcap) Root Extract, Pentylene Glycol, Rosa Damascena (Rose) Flower Oil, Prunus Lannesiana Flower Extract, Caprylic/Capric Triglyceride, Butylene Glycol, Glutathione, Honokiol, Magnolol, Polyglyceryl-10 Oleate, Polyglyceryl-6 Laurate, Sorbitan Palmitate, Isomalt, Lecithin, Phenoxyethanol, Ethylhexylglycerin.

Shipping

Products normally ship within 1 - 2 business days. Please see our Returns & Exchanges policy for additional information.

    Age-Protective Brightening Serum

    Age-Protective

    Brightening Serum

    Protecting

    “brightening serum”, “hydrating”, “pores minimizing”, “must-have morning serum”

    Regular price
    $85.00
    Regular price
    Sale price
    $85.00

    That [RO-ICE+]™ formula needs no fillers for you to take great care of your skin and have incredible glow.

    Best Clean Beauty Brand
    A Triumph of Innovation and Purity

    In 2024, Purdori won the "Best Clean Beauty Brand" at the Vogue Beauty Awards.

    This victory is a celebration of our pioneering RO-ICE+ formula, which sets a new standard in the industry for clean, effective skin care.

    Our win reflects our dedication to innovation, sustainability, and the belief that beauty should be harmonious with nature.

    No Parabens
    No Artificial Fragrances
    100% Recycable FSC-Certified
    No Artificial Colors
    No Toxins
    No Sodium Laurel Sulfate (SLS)
    Cruelty-Free
    What Is RO-ICE+™

    The core ingredient of Purdori’s clean RO-ICE+™ product line is a breakthrough combination of natural Ice Plant Extract, Rose Water and Aloe Vera.

    Ice Plant Extract
    Refreshing
    Provides intense moisture and enhance skin resilience against environmental stressors, thanks to its rich content of antioxidants.
    Aloe Vera
    Soothing
    Offers deep moisture, accelerates skin repair, calms irritation with its rich blend of vitamins, minerals, and anti-inflammatory properties.
    Rose Water
    Balancing
    Helps to regulate the skin's pH balance, bringing it to a level that is harmonious with the skin's natural state.
    Trending. Eco-Friendly. Natural.
    “since I started using brightening serum, my face feels super hydrated”
    My 5 step morning routine with Purdori.
    @natakochn
    //purdori.com/cdn/shop/files/ugc-poster1.jpg?v=1710396949
    Smells so good and it's so creamy...
    @thatgirlashbash
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    Get your skin refreshing feel.
    @taneeyah.lajuan 
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    Anti-aging and moisturizing.
    @kaitlyneletto
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    Foamed up so nice in a matter of seconds!
    @devincastell
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    My skin feels so hydrated...
    @itsmyahjgassmann
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    0 %
    Consumers prefer Paraben-Free beauty products
    Dead cells
    One of the most common reasons for a dull complexion
    0 L
    Average amount of water per day that women need to drink

    Brightening Serum Active Ingredients

    Along with the transformative power of Purdori's RO-ICE+™ technology, our Age-Protective Brightening Serum is crafted with natural ingredients, offering an indulgent experience that elevates your skin's radiance with each application.
    PhytoCellTec™
    Alp Rose
    Hydrating

    Helps firm, hydrate, tone, brighten, strengthen.

    Diminish the look of fine lines and wrinkles leaving skin feeling firmer, softer and youthful.

    Glycyrrhiza Glabra Root Extract
    Brightening

    Soothe, brighten, and even out skin tone with its antioxidant properties.

    Diminish the appearance of scars and dark spots, balance oil production, and boost collagen synthesis.

    Centella Asiatica (Gotu Kola) Extract
    Soothing

    Hydrating that works best on sensitive skin with redness and irritation.

    Effective moisture regulator, it travels deep into the skin to hydrate, soothe, and nourish the skin cells. 

    Extract Chamomilla Recutita Flower
    Healing

    Helps calm redness, reduce skin irritation, and promote overall skin health.

    Fades dark spots and hyperpigmentation.

    Glutathione
    (NIO-GSH)
    Protecting

    Important for prevention of premature cutaneous aging.

    Superior natural active system designed to shield cutaneous cells from premature ageing due to the damages induced by photo-activated pollution.

    Our Formula

    RO-ICE+™ is a proprietary ingredient base that consists of a unique blend of natural compounds, including Rose Water, Ice Plant extracts, and Aloe Vera, at a concentration of 60-80%.

    This revolutionary approach not only enhances hydration but also preserves our most vital resource, water, for life itself.

    0 %
    Prefer multi-purpose skin care products over single-use products
    0 %
    Natural-origin fragrance
    0 %
    Prefer products formulated with natural or organic ingredients
    Leaping Bunny Certified

    We are not testing our product on animals
    We are using FSC Certified wood harvested from responsibly managed forests
    Donation to water.org for every product sold

    Customer Reviews

    Based on 11 reviews
    73%
    (8)
    27%
    (3)
    0%
    (0)
    0%
    (0)
    0%
    (0)
    M
    Mia C.
    I got this product a few weeks ago, and it's amazing.

    After I washed my face my skin normally is so dry. With this product I could feel that my skin is more moistures. I hope it would help my dark spot and reduce my aging sign eventually.

    P
    Prerna
    Perfect for your skin

    Love this anti-aging serum. It has become part of my daily skincare routine. It’s smooth and effective .

    E
    Emily Johnson
    Wow!!! This product is amazing.

    I've tried many other brands products, and this one is fantastic too. Since I started using it, my face feels super hydrated and has a radiant glow.

    It's like a hydration boost, and my skin looks healthier and younger. Even my forehead wrinkles have improved a lot.

    For a young woman like me who's aging, that's incredible! I'm definitely keeping this product in stock for life. I'll be using it for sure.

    O
    Olga
    I'm using this Serum for 1 Month

    ❤️ I've been using this serum for a month, and I have to say, it's great.

    I've noticed an improvement in my skin's texture, and it's been keeping my skin clear and healthy.

    I'll definitely be buying it again.

    RO-ICE+tm Skin Care Routine
    Breakthrough combination of natural Ice Plant Extract, Rose Water and Aloe Vera

    AM Skin Care Routine

    PM Skin Care Routine

    Soothing Natural Face Cleanser

    Brighten dark spots and bring out your natural glow

    $48
    Cleansing
    1 Cleansing
    Soothing Natural Face Cleanser

    Brighten dark spots and bring out your natural glow

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    Brightening Essence Rose Water Toner

    Natural extracts to bring out a bright, even-looking complexion

    $65
    Balancing pH
    2 Balancing pH
    Brightening Essence Rose Water Toner

    Natural extracts to bring out a bright, even-looking complexion

    $65
    Age-Protective Brightening Serum

    Hydrate, fight the appearance of wrinkles

    $85
    Protecting
    3 Protecting
    Age-Protective Brightening Serum

    Hydrate, fight the appearance of wrinkles

    $85
    Nourishing Eye Cream

    Nourish and soothe the skin around the eyes 

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    Nourishing
    4 Nourishing
    Nourishing Eye Cream

    Nourish and soothe the skin around the eyes 

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    Hydra Refreshing Aloe Vera Lotion

    Intensive moisturization to soothe skin

    $72
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    Anti-Aging Vitamin E Cream

    Reduce the appearance of redness, keep your skin looking bright, fresh, and supple

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    Age-Defying
    6 Age-Defying
    Anti-Aging Vitamin E Cream

    Reduce the appearance of redness, keep your skin looking bright, fresh, and supple

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    How to Use Brightening Serum

    Use Daily. Morning and night
    Dispense serum onto fingertips
    Gently massage serum into skin
    Allow serum to fully absorb
    Purdori Starter Bundle

    “brightening”, “one and only skin care I use”, “works for my sensitive skin”, “lightweight”

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    Age-Protective

    Regular price
    $85.00
    Regular price
    Sale price
    $85.00
    Add to cart

    I've been using the Age-Protective Brightening Serum for a few weeks now, and I'm genuinely impressed with the results.

    This serum has become a part of my daily skin care routine. Absorbs quickly without leaving any greasy residue.

    Not only does my skin look more radiant, but the fine lines on my forehead and around my eyes appear softened.

    Nicole T.
    Nicole T.
    2.2B People Lack Access to Safe Water

    That’s horrible. And we’re already changing this.

    For every Purdori product you buy, we donate $1 to water.org.

    Water is for Life.
    RO-ICE+™ for Skin.


    While many other skin care brands use 80% of water as their primary ingredient, Purdori utilize RO-ICE+™.

    RO-ICE+™ it’s a blend of Ice Plant, Aloe Vera, and Rose Water.

    Natural. Water Saving. Hydrating.

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    FAQ

    What does Brighten Serum do?

    Age-Protective Brightening Serum target and reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone.

    It helps to inhibit melanin production, fade existing dark spots, and promote cell turnover, resulting in smoother, more even-toned skin over time. 

    We recommend to Brightening Serum it as part of a daily skincare routine to address concerns related to sun damage, age spots, and dullness.

    How quickly does Brightening Serum work?

    It may take several weeks to months of consistent use before visible results are seen. Some people may notice improvements in their skin's brightness and reduction in dark spots within a few weeks, while others may require longer to see significant changes. 

    It's important to use the brightening serum as directed and to be patient, as consistent and prolonged use is often necessary to achieve optimal results. 

    Additionally, incorporating other skincare practices such as daily sun protection and a healthy lifestyle can help enhance the effectiveness of the brightening serum.

    Can I use natural RO-ICE+™ product If I have sensitive skin?

    Absolutely. Our RO-ICE+™ skin care products are made for sensitive skin and are gentle enough for even the most sensitive types. We avoid any superfluous and aggressive ingredients that can cause rather than combat inflammation and irritated skin.

    However, everyone's skin is unique and skin can negatively react to any ingredient. So we suggest testing a small amount on your wrist first to see how your skin reacts.

    Are natural RO-ICE+™ products hypoallergenic?

    The full natural RO-ICE+ collection is hypoallergenic, or formulated to ensure minimum instances of allergic reactions. However, if you have noticed sensitivity reactions in the past following the use of cosmetic products, you can carry out a test. 

    Simply apply a coin-sized amount of the product to the inside of your forearm and leave it on, ideally for a whole day. If the area becomes red or has any type of reaction, then the product probably contains a raw material that is not tolerated. If there is no reaction, then you can use the product confidently.

    Are your products safe to use during pregnancy or breastfeeding?

    Our natural RO-ICE+™ skin care products are formulated with non-systemic ingredients that do not enter the bloodstream. We do not use ingredients that are generally known to be avoided while pregnant/breastfeeding. 

    Therefore, we highly recommend consulting your doctor prior to making any changes to your skin care routine while pregnant or breastfeeding.

    How long I can keep Age-Protective Brightening Serum once I’ve opened it?

    The PAO, or Period After Opening, generally varies for our natural skin care products between 6 months to 24 months. This period is indicated on the packaging of all our products (in the form of an open jar symbol with a number and the letter "M").

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    15-Day Money-Back Guarantee

    Secure Simple Payment

    Formulated and Made in the USA

    Free Tote Bag With Order Over $110