Bestseller

Age-Protective

Regular price: $149.00
Regular price: ~~$223.00~~
Sale price: $149.00

132 People Bought In the Past Month
In Stock

Age-Protective Brightening Serum

30ml /1.05 fl. oz.

“brightening serum”, “hydrating”, “pores minimizing”, “must-have morning serum”

Regular price: $85.00
Regular price
Sale price: $85.00

15-Day Money-Back Guarantee
Secure Simple Payment
Formulated and Made in the USA
Free Tote Bag With Order Over $110

Highly concentrated active Age-Protective Brightening Serum goes beyond typical skin care routines to hydrate, fight the appearance of wrinkles and help create tighter looking skin.

Just two drops of Serum penetrate skin deeply, delivering our proprietary Brightening Serum formula.

Natural Alp Rose and Centella Asiatica extracts and proven ingredients help soothe the skin.

RO-ICE+™, Not Water

Instead of relying on water like many other brands, we harness the power of our exclusive ingredient base, RO-ICE+™, as the primary blending agent in our products.

Preserving our essential resource, water, this formulation aligns with the skin's natural pH level, preventing the dryness associated with conventional water-based products.
Packed with potent ingredients, it offers superior skin care compared to diluted alternatives.
Matches with skin’s natural feel, avoiding the dryness from regular water cleansers.
Has strong ingredients for better skin care than watered-down options.

Learn More About RO-ICE+™

Ice Plant Extract

Delivers intense moisture and combats environmental damage with antioxidants.

Aloe Vera

Provides deep hydration, speeds up skin healing, and soothes with its nutrient-rich formula.

Rose Water

Balances skin's pH for a natural, healthy state.

Product variants

How to Use

Apply after Brightening Essence Rose Water Toner.
Apply two drops of Brightening Serum to face, avoiding the eye area.
Use daily, morning and night.

Full List of Ingredients

Rosa Damascena Flower Water, Aloe Barbadensis (Aloe Vera) Leaf Juice, Water, C13-15 Alkane, Caprylic/Capric Triglyceride, Propanediol, Tetrahexyldecyl Ascorbate, Hydroxyethyl Acrylate/ Sodium Acryloyldimethyl Taurate Copolymer, Rhododendron Ferrugineum Leaf Cell Culture Extract, Sodium Hyaluronate, Mesembryanthemum Crystallinum (Ice Plant) Extract, Saccharomyces/Rice Ferment Filtrate, Tocopherol, Camellia Sinensis (Green Tea) Leaf Extract, Centella Asiatica (Gotu Kola) Extract, Chamomilla Recutita (Matricaria) Flower Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Polygonum Cuspidatum (Japanese Knotweed) Root Extract, Rosmarinus Officinalis (Rosemary) Leaf Extract, Scutellaria Baicalensis (Baikal Skullcap) Root Extract, Pentylene Glycol, Rosa Damascena (Rose) Flower Oil, Prunus Lannesiana Flower Extract, Caprylic/Capric Triglyceride, Butylene Glycol, Glutathione, Honokiol, Magnolol, Polyglyceryl-10 Oleate, Polyglyceryl-6 Laurate, Sorbitan Palmitate, Isomalt, Lecithin, Phenoxyethanol, Ethylhexylglycerin.

Shipping

Products normally ship within 1 - 2 business days. Please see our Returns & Exchanges policy for additional information.

Age-Protective

Brightening Serum

Protecting

“brightening serum”, “hydrating”, “pores minimizing”, “must-have morning serum”

Regular price: $85.00
Regular price
Sale price: $85.00

That [RO-ICE+]™ formula needs no fillers for you to take great care of your skin and have incredible glow.

Ice Plant Extract

Refreshing

Provides intense moisture and enhance skin resilience against environmental stressors, thanks to its rich content of antioxidants.

Aloe Vera

Soothing

Offers deep moisture, accelerates skin repair, calms irritation with its rich blend of vitamins, minerals, and anti-inflammatory properties.

Rose Water

Balancing

Helps to regulate the skin's pH balance, bringing it to a level that is harmonious with the skin's natural state.

My 5 step morning routine with Purdori.

@natakochn

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Smells so good and it's so creamy...

@thatgirlashbash

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Get your skin refreshing feel.

@taneeyah.lajuan

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Anti-aging and moisturizing.

@kaitlyneletto

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Foamed up so nice in a matter of seconds!

@devincastell

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My skin feels so hydrated...

@itsmyahjgassmann

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0 %

Consumers prefer Paraben-Free beauty products

Dead cells

One of the most common reasons for a dull complexion

0 L

Average amount of water per day that women need to drink

PhytoCellTec™
Alp Rose

Hydrating

Helps firm, hydrate, tone, brighten, strengthen.

Diminish the look of fine lines and wrinkles leaving skin feeling firmer, softer and youthful.

Glycyrrhiza Glabra Root Extract

Brightening

Soothe, brighten, and even out skin tone with its antioxidant properties.

Diminish the appearance of scars and dark spots, balance oil production, and boost collagen synthesis.

Centella Asiatica (Gotu Kola) Extract

Soothing

Hydrating that works best on sensitive skin with redness and irritation.

Effective moisture regulator, it travels deep into the skin to hydrate, soothe, and nourish the skin cells.

Extract Chamomilla Recutita Flower

Healing

Helps calm redness, reduce skin irritation, and promote overall skin health.

Fades dark spots and hyperpigmentation.

Glutathione
(NIO-GSH)

Protecting

Important for prevention of premature cutaneous aging.

Superior natural active system designed to shield cutaneous cells from premature ageing due to the damages induced by photo-activated pollution.

0 %

Prefer multi-purpose skin care products over single-use products

0 %

Natural-origin fragrance

0 %

Prefer products formulated with natural or organic ingredients

Leaping Bunny Certified 
We are not testing our product on animals

We are using FSC Certified wood harvested from responsibly managed forests

Donation to water.org for every product sold

I got this product a few weeks ago, and it's amazing.

After I washed my face my skin normally is so dry. With this product I could feel that my skin is more moistures. I hope it would help my dark spot and reduce my aging sign eventually.

Perfect for your skin

Love this anti-aging serum. It has become part of my daily skincare routine. It’s smooth and effective .

Wow!!! This product is amazing.

I've tried many other brands products, and this one is fantastic too. Since I started using it, my face feels super hydrated and has a radiant glow.

It's like a hydration boost, and my skin looks healthier and younger. Even my forehead wrinkles have improved a lot.

For a young woman like me who's aging, that's incredible! I'm definitely keeping this product in stock for life. I'll be using it for sure.

I'm using this Serum for 1 Month

❤️ I've been using this serum for a month, and I have to say, it's great.

I've noticed an improvement in my skin's texture, and it's been keeping my skin clear and healthy.

I'll definitely be buying it again.

AM Skin Care Routine

PM Skin Care Routine

Cleansing Face Cleanser

Brighten dark spots and bring out your natural glow

: $48

Cleansing

1 Cleansing

Soothing Natural Face Cleanser

Brighten dark spots and bring out your natural glow

: $48

Brightening Essence Rose Water Toner

Natural extracts to bring out a bright, even-looking complexion

: $65

Toning

2 Toning

Brightening Essence Rose Water Toner

Natural extracts to bring out a bright, even-looking complexion

: $65

Age-Protective Brightening Serum

Hydrate, fight the appearance of wrinkles

: $85

Brightening

3 Brightening

Age-Protective Brightening Serum

Hydrate, fight the appearance of wrinkles

: $85

Nourishing Eye Cream

Nourish and soothe the skin around the eyes

: $73

Nourishing

4 Nourishing

Nourishing Eye Cream

Nourish and soothe the skin around the eyes

: $73

Hydra Refreshing Aloe Vera Lotion

Intensive moisturization to soothe skin

: $72

Refreshing

5 Refreshing

Anti-Aging Vitamin E Cream

Reduce the appearance of redness, keep your skin looking bright, fresh, and supple

: $75

Age-Defying

6 Age-Defying

Anti-Aging Vitamin E Cream

Reduce the appearance of redness, keep your skin looking bright, fresh, and supple

: $75

How to Use Brightening Serum

In 2024, Purdori won the "Best Clean Beauty Brand" at the Vogue Beauty Awards.

This victory is a celebration of our pioneering RO-ICE+™ formula, which sets a new standard in the industry for clean, effective skin care.

Our win reflects our dedication to innovation, sustainability, and the belief that beauty should be harmonious with nature.

Shop VOGUE BEAUTY AWARDS skincare

Purdori Starter Bundle

“brightening”, “one and only skin care I use”, “works for my sensitive skin”, “lightweight”

15-Day Money-Back
Guarantee

Secure Simple Payment

Formulated and
Made in the USA

Free Tote Bag With
Order Over $110

Brightening Essence

Brightening Essence Rose Water Toner

Age-Protective

Age-Protective Brightening Serum

Nourishing

Nourishing Eye Cream

Get Starter Bundle For

$223 $149

FAQ

What does Brighten Serum do?

Age-Protective Brightening Serum target and reduce the appearance of dark spots, hyperpigmentation, and uneven skin tone.

It helps to inhibit melanin production, fade existing dark spots, and promote cell turnover, resulting in smoother, more even-toned skin over time.

We recommend to Brightening Serum it as part of a daily skincare routine to address concerns related to sun damage, age spots, and dullness.

How quickly does Brightening Serum work?

It may take several weeks to months of consistent use before visible results are seen. Some people may notice improvements in their skin's brightness and reduction in dark spots within a few weeks, while others may require longer to see significant changes.

It's important to use the brightening serum as directed and to be patient, as consistent and prolonged use is often necessary to achieve optimal results.

Additionally, incorporating other skincare practices such as daily sun protection and a healthy lifestyle can help enhance the effectiveness of the brightening serum.

Can I use natural RO-ICE+™ product If I have sensitive skin?

Absolutely. Our RO-ICE+™ skin care products are made for sensitive skin and are gentle enough for even the most sensitive types. We avoid any superfluous and aggressive ingredients that can cause rather than combat inflammation and irritated skin.

However, everyone's skin is unique and skin can negatively react to any ingredient. So we suggest testing a small amount on your wrist first to see how your skin reacts.

Are natural RO-ICE+™ products hypoallergenic?

The full natural RO-ICE+ collection is hypoallergenic, or formulated to ensure minimum instances of allergic reactions. However, if you have noticed sensitivity reactions in the past following the use of cosmetic products, you can carry out a test.

Simply apply a coin-sized amount of the product to the inside of your forearm and leave it on, ideally for a whole day. If the area becomes red or has any type of reaction, then the product probably contains a raw material that is not tolerated. If there is no reaction, then you can use the product confidently.

Are your products safe to use during pregnancy or breastfeeding?

Our natural RO-ICE+™ skin care products are formulated with non-systemic ingredients that do not enter the bloodstream. We do not use ingredients that are generally known to be avoided while pregnant/breastfeeding.

Therefore, we highly recommend consulting your doctor prior to making any changes to your skin care routine while pregnant or breastfeeding.

How long I can keep Age-Protective Brightening Serum once I’ve opened it?

The PAO, or Period After Opening, generally varies for our natural skin care products between 6 months to 24 months. This period is indicated on the packaging of all our products (in the form of an open jar symbol with a number and the letter "M").