Purdori Masks Named Among the Hottest Beauty Products of 2026
As beauty consumers enter 2026 with a renewed focus on performance-driven skincare, overnight treatments are emerging as one of the year’s most influential categories. Celebrity makeup artist and beauty expert Mickey Williams recently spotlighted this trend during a televised appearance on Arizona Midday in Phoenix, naming Purdori’s sleep masks among the standout beauty products poised to define the year ahead.
Appearing alongside host Destry Jetton, Williams framed skincare not as an indulgence, but as a strategic reset, one rooted in longevity, visible results, and restorative benefits. Drawing on her experience working with high-profile clients, she emphasized the growing importance of sleep-focused skincare, noting that nighttime is when the skin enters its most active repair cycle.
Williams praised Purdori as a standout brand in this space, citing its clean formulations, partnership with water.org, and proprietary RO-ICE+® ingredient. According to Williams, RO-ICE+® delivers noticeable firmness and elasticity by morning, aligning with consumer demand for products that offer measurable results without unnecessary complexity.
She highlighted Purdori's two newest products, the Velvet Restore Sleeping Mask and the Revitalizing Radiance Mask, positioning them as elevated nightly essentials designed to enhance radiance and support balanced, resilient skin. Formulated with advanced ingredients such as goji stem cells and exosomes, the masks exemplify a modern, results-driven approach to luxury skincare, one that makes waking up refreshed feel both attainable and aspirational.
